Problems with prototyping "bigger" than normal ideas.
As our lives in the developed world are supposed to become easier, simpler and more convenient with the advancement of technologies, have you ever thought if it really is more convenient?
I had an interesting idea as I sat up in the middle of the night, couldn’t sleep, and just started to meditate and pray. The question was how to demo the full Augmanity group in action to people that will probably look at it much like our tech cave show or light toy inventions. The first was an immersive show environment we moved around the world. The second was a light toy that appeared to have magical properties at the show.
Today you have Dolby and other enhanced 3d audio...but still no full immersion. for Olympic openings, I think they really missed the mark by installing LED banks where they could have simply handed people a toy souvenir.
I can still close my eyes and remember show openings at 10 am in Japan, where we sold a mass of light toys. You didn’t need any coffee to wake up when the house lights went to black and a sort of galaxy turned on with little kids light toys.
I digress and am thankful that I am typing this up, as I forgot the idea last night of “how” to demo.
When we pitched the light toy years ago, people didn’t “get” that you could link 20,000 of them and synch them. We ended up building a half stadium prototype with led lights to demo “this is the inside of an arena, and here is what you can do with the toys as part of the show.”
To demo the tech cave, the full immersion experience – the idea we had in meetings was few could grasp a show that happened in 360 degrees and was not visible in full to anyone attending. Part of the issue was we were working on ideas for tools to expand the range of current live audio, visual, and smell. We worked for years on the 3d audio, all the ways to either through VR or mass projections, caves, etc…”how can you bring a 3d or rich visual system into a giant live space? Smell happened almost by accident, but we did figure out a way to prototype a large system that could work in a theater or arena.
Geeks and nerds understood all of the technologies. But for bankers and businessmen who loved how we modeled our financial projections – they would say, “what do you put in it?”
“Anything you want.” Was our answer for a few years. It also lead people to not imagine, rather, they wanted to see something in the platform where anything was possible.
The solution to prototype the show you could put anything in, and you can modify or change the outcome each day never was built. 9-11 wiped that idea out. But proof of concept was this:
“You” show demo - the problem we are having with explaining what 3d sound and immersive visuals is like, and how computers can allow show control to go almost into the world of artificial intelligence and synch with the crowd is that we need a way to demonstrate it.
First – build what amounts to a fake office where a conference table, chairs and normal presentation elements are available. Bring prospects into the room and give the normal presentation of materials.
Next – wait for someone to say, “what can you put in it?” or “I don’t get it”
Last – fade room to black, and do Doppler build of sound, pull roof up, allow walls to fall to the side, (maybe some smoke or fog would be a nice touch with the stage lighting) and then, build a ¼ scale version of the primary element so “you” and allow the prospects to experience the full immersive sound, visual and show elements. If you had never heard it before, we hoped to hear silence when the short demo ended
Demo ends, politely ask, “Do you understand it now?”
I still remember the day I had to pack up my lab in Nashville, what a blood bath that was. It turned into on of the most horrific lessons in failure of my life. When you fail big – you are ashamed, hurt, and embarrassed. It is ironic, that between the tear soaked packing up of sketchbooks and equipment my dad called, “I am proud of you.”
“How can you be proud, dad? I lost everything.”
He replied, “No you didn’t, look what you are learning. Plus, I have never seen anyone go so far, with so little, in my life.”
Now, I will see about working up a demo that will not freak out normal people and having intelligence groups beating at our door for Augmanity. Technology is indeed a double edge sword.
I hope in the future, man chooses wisely. Now i have to noodle this demo idea and see if it will do what it needs so people can easily understand, yet not freak out about the future for many in the world.
Circus T-Rex - I am smiling today, remembering how one dream was to walk a 3d t-Rex into a circus. We were exploring how to use the Voxel box idea in supersize scale to allow giant holographic type imagery to be formed. “the good news is we can make this happen, although, it will be a few years before full color lasers that are safe for the human eye to be available. The bad news is that this thing is spinning so fast, that should it break, you would have a really big problem in that i don’t think you headlines “circus t-rex breaks free and eats audience.” Just another day in the life…