I had a big smile on my face upon reading the posted article. For the past few months, I have been lamenting the idiom of “killing two birds with one stone” as a bit harsh for the marketing take on Agrowbox 2 – yet – when I read the article, I realized all these years, I wasn’t crazy in saying food security is a problem in the developed and third world – it just looks different in how it affects the various countries.
In the developed world, particularly my home country of the USA, we have grown so large, not simply because we got taller, gained more muscle mass, or shape. No, we have ingested a steady stream of hormone fed, sugar and fat laden fast foods, opened up a drive through anything – and on the technology front, we will soon have driverless bots or drones to deliver whatever we want with the flick of our hand – assuming gestural computing goes mainstream.
In the 3rd world, we have a different problem. You have people lucky to eat one meal a day, of which that meal might constitute some porridge, gruel, beans or in Haiti – the dirt cakes with a bit of butter so that the pangs of hunger might subside in the kids. There are many that simply don’t have clean water, and if you ever guinea pig yourself to one meal a day, and reduce your caloric intake to a few hundred calories a day, you will soon realize your brain turns to mush, you really can’t think clearly, and you will see just how bad the cycle of malnutrition is on human beings. It is not reading a book while sitting in our comfortable chairs about how bad it must be. You experience it.
So while most of the world has no clue what I am working on, I am happy this morning. Will I use double burden and our new marketing pitch? Or will two birds with one stone suffice.
We have another name as a working title –but sometimes it is nice to see one is on the right track. Agrowbox 2. God willing. Coming soon to both areas of food insecurity…if anyone can come up with a better idiom than “KILLING two birds with one stone,” let me know.
Enjoy your coffee or tea break, and the day!